SEO Expert in Kerala & Freelance Web Designer Calicut


In this case study, we will delve into the successful SEO campaign for, a houseboat service company based in Alleppey. The primary objective was to improve the website’s ranking for the keyword “Luxury Houseboat Alleppey” and related keywords to increase visibility and attract more targeted organic traffic.

Client Background: offers luxury houseboat rentals in Alleppey, catering to travelers seeking unique and memorable experiences on the backwaters of Kerala. The target audience comprises tourists looking for high-end houseboat accommodations and customized services in Alleppey’s scenic locations.

Initial Assessment: At the beginning of the campaign, ranked on the third page of search engine results for the target keyword “Luxury Houseboat Alleppey” and had limited visibility for related keywords. The website lacked comprehensive on-page optimization and faced challenges in terms of link authority and brand exposure.

Strategy and Implementation: To address the SEO goals, a multifaceted strategy was developed and executed. The following key elements were implemented:

  • On-Page Optimization: Extensive keyword research was conducted to identify relevant terms and phrases related to luxury houseboat rentals in Alleppey. Optimizing meta tags, headings, and content on the website was prioritized to improve keyword relevancy and search engine visibility.

  • Off-Page Optimization: A targeted link building strategy was devised to increase the website’s domain authority and enhance its online reputation. High-quality backlinks from relevant industry sources, local directories, and travel websites were acquired to establish the website as an authoritative resource.

Keyword Research and Targeting: Thorough keyword research was conducted to identify the most valuable and relevant terms for the client’s business. “Luxury Houseboat Alleppey” was selected as the primary target keyword due to its high search volume, strong commercial intent, and alignment with the client’s services. Additionally, related keywords such as “luxury boat rentals Alleppey,” “Best Luxury Houseboat in Alleppey” and “Premium Houseboats in Alleppey” were chosen to expand the website’s keyword targeting strategy.

Content Optimization: The existing content on was meticulously optimized to incorporate the target keywords naturally. This involved refining the website’s landing pages, refining meta descriptions, and strategically integrating keywords into the on-page content. New engaging and informative content, including blog posts and guides, were created to further boost keyword relevancy and provide valuable information to users.

Technical SEO Improvements: Several technical SEO aspects were addressed to enhance the website’s performance. These included optimizing page load speed, ensuring mobile responsiveness, and implementing schema markup to improve search engine visibility and user experience.

Results and Outcome: The implemented SEO strategies yielded remarkable results within the specified timeline:

  • The website’s ranking for the primary keyword “Luxury Houseboat Alleppey” improved from the third page to the first page of search engine results.
  • Related keywords also experienced significant ranking improvements, resulting in increased organic visibility for the target audience.
  • Organic traffic to witnessed a notable rise, with a subsequent increase in leads and bookings.
  • The improved online presence and higher search engine rankings contributed to enhanced brand awareness and credibility in the luxury houseboat rental market.

Conclusion and Lessons Learned: The success of this SEO campaign for underscores the effectiveness of a comprehensive optimization strategy. Key takeaways from this case study include:

  • Thorough keyword research and targeting are crucial for aligning the website with the audience’s search intent.
  • On-page optimization plays a significant role in improving keyword relevancy and overall search engine visibility.
  • Off-page optimization, including strategic link building, helps enhance the website’s authority and reputation.
  • Technical SEO improvements contribute to better user experience and search engine performance.